This year’s NADA and ATD Conventions, held concurrently,
hosted close to 600 exhibitors.
Companies from ‘Balloon Innovations’ to ‘Vin Solutions’ made sure there
was plenty to see. And once you suffered
from exhibitor overload, NADA University organized and sponsored close to 150
workshops you could attend.
AutoSaver.com’s CEO, Derek White, and VP of Sales, Aaron
Brinsko attended the annual event and offered up some insight.
Q: If you could take only one thing away from this year’s
convention, what would that be?
A: White: I was
surprised to see that many major players were MIA this year.
A: Brinsko: From
walking the convention floor to being present at the break-out sessions, I feel
there was definitely a positive outlook towards 2013 in terms of new and used
automotive sales.
Q: What new technology
most impressed you?
A: White: Pineapple
Advertising's Surf-N-Fusion… a very interesting marketing and social media
tool.
Q:
Did you see anything you thought
could benefit your sales plan?
A: Brinsko: We are
thinking about incorporating video follow-up into our dealer drip campaign with
our inside sales team.
Q: What work shop do you feel was most beneficial?
A: Both
overwhelmingly agreed that ‘Guerrilla Marketing’ using FaceBook
and YouTube, presented by Jim Ziegler was by far the most informative. Ziegler
discussed up and coming social medians like Pinterest which is
increasingly taking shape as a marketing tool.
Q:
What’s in the near future for AutoSaver.com?
A:
White: We are working on a mobile app that will give consumers the ability to
appraise vehicles from their smart phone using our innovative value range
pricing service.
Did
you miss it this year, the ‘one stop shopping’ experience the NADA convention
is known for? There’s always 2014 or the
2013 NIADA that’s being held in Vegas this June. Or check it on the web: http://www.nadafrontpage.com/NADA_ATD_Convention_Workshops_2013.xml
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