Most of us have probably experienced the haggling that
ensues when trying to get a good deal on a used car. I mean, we understand the dealer has to make
money, but one can’t even browse a car lot without 5 different sales people
approaching you. What’s even more
frustrating is once you know what you like, you hear the infamous, “let me see
what I can do” and off they go to talk to the little man behind the curtain.
That is often known as ‘let the bartering begin’ or ‘no deal’!
As consumers, we have no way of knowing, for certain, how
much money a dealer has into a car. Nor
do they have any intention of telling us.
If a dealer played their cards right at auction, they should most
definitely have wiggle room in the price.
And the same goes if they took a vehicle in on a trade. We all feel like we get the short end of the
stick when we trade in. After all, the
dealer has to leave himself enough margin to make money when he sells that
car. If he doesn’t sell it, he has to incur
costs to send it to auction and the cycle starts all over again.
Once a dealer purchases a car for wholesale at auction, is
there a set mark-up? I don’t believe
that anything is ever set in stone, but a typical markup is between 25-45%,
which should include the cost of repairs. Ok, so now what do we do with that
bit of information? Do we take the price of the car and subtract the high side
of 45% and go from there? Or, should we
subtract 25%? I am pretty sure we understand this can be a tedious and frustrating process.
Personally, I want somebody or some thing
to do this for me! I want my cake
and eat it too. I want a good deal AND I
want the know-how at my fingertips.
Better yet, I want to know the car I’m test driving is a good deal
before I even bother to test drive.
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